In 1992, the Lindström family from Huskvarna mortgaged their home to start BUBS, a candy company named after their initials: Bernt, Ulrik, Birgitta, and Stefan. They grew BUBS into a beloved Swedish brand, known for playful combinations of taste, texture, and form, often with double flavors and surprising shapes. In 2023, the brand became popular among TikTok users and began the Swedish candy frenzy in the US!