The history of The Best Licorice Ever starts in 2015. Well, no, actually, it starts in 1990 when Klepper Sr. (who was still called Willem Klepper since Klepper Jr. hadn’t been born yet) opened shop on the market of Alkmaar.
By 2015, Klepper Sr. had already been on the market for 25 years. So, for the occasion, he wanted to create the most delicious licorice ever to gift his customers. With all his experience, he knew what he liked, and more importantly what his customers liked: sweet licorice with a hint of salmiak to make it savory, and a pleasant bite. Not too hard, not too soft. We like to consider it a nostalgic bite, a reminder of the drugstore licorice of times long gone.
He put the ingredients down on paper and, together with Klepper Jr., they set off to a licorice manufacturer. After some time experimenting with measurements and drying times, they finally succeed: the most delicious licorice ever is ready to be sold.
